5 Marketing Activations that Won't Break the Bank
When planning an event it is important to create experiences that will leave a lasting impression on your attendees.
Incorporating unique marketing activations into your agenda not only increases engagement during your event, but also personifies your brand, building more authentic relationships with your audience. Unfortunately, many believe that these experiences can put too much strain on the budget, causing them to limit their event’s potential.
The good news is, creating fun and exciting interactions with your brand is much simpler than you think. And the best part? You don't need to burn through your budget to make a big impact.
Let’s explore five marketing activations that won’t break the bank.
- Group Coloring Mural
One cost-effective activity fit for a crowd is a group coloring mural. Set up a large mural or canvas and provide paints, markers, or crayons in your brand color set for participants to add their personal touch. This encourages engagement and cultivates a sense of community as people come together to make something beautiful. Up the experience by hiring a muralist to paint alongside your attendees. This allows some continuity in the design and gives participants direction and support if needed.
- Refresh Station
A refresh station is a simple way to add value to your event or conference. Set up an area where attendees can find single-serve items like gum, mints, floss, sunblock, lotion, and other small essentials. Keep your amenities seasonally and geographically relevant. As a bonus, make sure to customize items that you can with your event branding. This not only provides convenience and comfort but also establishes a positive association with your brand. Attendees will appreciate the thoughtful gesture and remember your brand as one that cares about their well-being.
- Yard Lounge with Games
A yard lounge with interactive games is a fun and affordable way to engage your audience. Set up an outdoor area with yard-size versions of some classic favorite games like bean bag toss, mancala, tic tac toe, or other simple games. These games encourage interaction and provide a relaxed and enjoyable atmosphere. People will naturally be drawn to the area, giving an opportunity for them to network as well as learn more about your brand in a laid-back setting.
- Meditation Room
Offering a moment of tranquility in such a chaotic world can make a significant impact on your audience. Create a meditation room where attendees can take a break from the hustle and bustle of an event or conference. Provide comfortable seating, low lighting, calming music, and even essential oils for aromatherapy. This will allow people to rest and recharge while associating your brand with mindfulness and well-being.
- Aromatherapy
Great as a part of a meditation room, but also a thoughtful and affordable standalone experience. Utilize the power of scents to create a memorable activity. Set up an aromatherapy station where attendees can sample different scents or even create their own personalized fragrances. Post signage and offer handouts that describe the notes of different scents, as well as their therapeutic benefits. Scents have a powerful impact on our emotions and bodies, and by incorporating aromatherapy into your marketing activation, you can create a unique and memorable event for your audience.
You don't always need a large budget to coordinate impactful experiences. By thinking creatively and focusing on engaging your audience, you can implement cost-effective activations that leave a lasting impression. From group coloring murals to refresh stations, yard lounges with games, meditation rooms, and aromatherapy stations, these ideas will resonate with your audience without breaking the bank. So, get creative and start planning your next budget-friendly marketing activation!
